My parents were never too strict with me regarding my beauty and fashion choices. As the brand's Global Beauty Director Tayaba Jafri tells me, it's the product that launched the idea of 'no-makeup makeup' into the beauty stratosphere.
It's undergone reformulations and new iterations (like this oil-free version) since its original debut back in 1996, but as far as all tinted moisturizers and skin tints go that have come since, Mercier's formula is the true OG. Fun fact: Laura Mercier's iconic Tinted Moisturizer ($29) was the first base product I ever, ever wore.
